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Launch a jewelry brand without a plating that tarnishes in a week.
Most first-time jewelry founders lose a customer to gold plating that wears off within weeks, a hallmarking process nobody explained clearly, and stones sourced without knowing if they were ethically cut. This is built to close all three before they cost you a launch date.
What it actually does
Here is what that actually looks like, piece by piece.
Design
It specs the piece with you, not after you
Describe the piece, a stacking ring, a pendant, and the finish you want, silver, PVD gold, and it turns that into an actual spec: metal purity, plating method, stone type. It flags where a plating choice will not actually hold up to daily wear.
Suppliers
Real casters, at their real minimum
You get matched to verified 925 silver casters, PVD plating specialists, and ethically sourced stone cutters around Jaipur and Surat. No agent adding a markup between you and the workshop that actually casts and sets your pieces.
Plan Mode
Tell it your budget, it builds the plan
Say what you actually have to spend, and Plan Mode lays out where it should go: metal, plating, stones, hallmarking, your first production run. You see the reasoning behind every rupee, not just a total.
Economics
You know your margin before you commit
Metal, plating, stones, hallmarking and packaging are all modeled before you place an order. Founders on the network typically land 70 to 82 percent gross margin, and they know that number on paper before the first piece is cast, not after.
From idea to shelf
Here is what actually happens, in order, from a design idea to a piece you can sell.
Design
You start with a shape and a finish, not a spec sheet. It turns that into an actual metal purity and plating spec, and flags anything unlikely to hold up to daily wear before you commit to a batch.
Source
Once the spec is close to final, you get matched to casters, PVD plating specialists and stone cutters around Jaipur and Surat who can actually produce it, with real MOQs and lead times attached.
Plan
Tell it what you can spend. Plan Mode turns that into a real launch budget split across metal, plating, stones, hallmarking and your first production run, so you are not guessing where the money goes.
Launch
Order samples, confirm plating durability and stone setting, and move into your first production run with a caster that already has your spec and hallmarking documentation on file.
What a first order actually costs
Say you are launching a 925 sterling silver stacking ring with 18k PVD gold plating. A first run of around 50 pieces, metal, plating, hallmarking and a velvet box included, typically lands somewhere between ₹280 and ₹520 in landed cost per unit, depending on stone setting and plating thickness. Founders on the network typically price that same ring between ₹1,299 and ₹2,499, which is where the 70 to 82 percent gross margin actually comes from.
Plan Mode runs this math for your specific spec before you spend on inventory.
Ask it anything, really
These are real questions founders ask before their first batch, not a demo script.
“How to formulate and verify 18k PVD gold plating for 100% waterproof everyday jewelry”
“What is the process and cost for BIS Hallmarking 925 sterling silver in India?”
“How to source ethically cut moissanite and lab-grown diamonds from Surat cutters?”
“Packaging guide for luxury velvet jewelry boxes, anti-tarnish pouches, and warranty cards”
Frequently Asked Questions
Design is the starting point. It also matches you to verified casters and plating specialists, builds a full launch plan around your budget in Plan Mode, and models your landed cost and margin before you commit to a full run.
That is exactly what Plan Mode is for. Tell it what you have to spend, and it shows you where a simpler plating spec or a smaller first run can fit a tighter budget without compromising durability.
Most first runs on the verified network start around 50 pieces per design. Casting tooling is usually reusable across colorways once made, so a second design can often go lower.
Around 3 to 4 weeks once the spec is locked and a sample is approved. Casting, plating and stone setting run relatively quickly once tooling is ready, which is why this category moves faster to market than most.
BIS hallmarking verifies purity for silver and gold jewelry through an assaying and hallmarking center, with a modest per-piece fee. Casters in the verified network regularly handle this as part of production rather than leaving it to you to arrange separately.
PVD, physical vapor deposition, plating bonds gold at a molecular level rather than sitting on top like traditional electroplating, which is why it holds up to water and daily wear far better. Plating thickness and process are specified and verified before your order goes into production.
Founders on the verified network typically land 70 to 82 percent gross margin at D2C pricing, once metal, plating, stones and hallmarking are all accounted for. The unit economics tool models this for your specific spec before you order.
Yes. The supplier network includes ethically cut moissanite and lab-grown diamond cutters around Surat alongside natural stone suppliers, so the stone is chosen for what you actually want to sell and disclose to customers.
Come with a design idea, or just a budget
Either way, you will leave with a real spec, a real caster, and a margin you can trust.